Social Media Marketing Specialist

Plan, launch, and optimize high-converting paid advertising campaigns across Facebook, Instagram, and other major networks.

Monitor ad budgets, cost-per-acquisition (CPA), return on ad spend (ROAS), and overall campaign spend efficiency.

Conduct A/B testing on ad copies, creatives, placements, and audience targeting to maximize conversion rates.

Collaborate with creative teams to produce compelling ad formats, banners, video ads, and landing page content.

Implement retargeting strategies and custom audience segmentation for paid media funnels.

Generate weekly and monthly performance reports highlighting key paid social media KPIs and actionable insights.

Bachelor's degree in Any Discipline (Marketing, Advertising, Media, or Business streams preferred).

3–5 Yrs of hands-on experience in paid social media marketing and performance advertising.

Proven track record in managing Meta Ads Manager (Facebook & Instagram Ads) campaigns successfully.

Strong analytical, data interpretation, and conversion optimization skills.