SEO Specialist

Develop and execute Search Engine Optimization (SEO) strategies to improve organic search visibility and website traffic.

Perform website traffic analysis, performance tracking, and conversion funnel monitoring using Google Analytics.

Manage organic search initiatives alongside paid search campaigns (PPC) and social media marketing efforts.

Oversee web content management and ensure copy is optimized for search engines and user engagement.

Monitor SEO metrics, rank tracking, and technical health of client websites.

Maintain regular performance reports, keyword positioning logs, and web audit documentation.

Bachelor's degree in Marketing, Business, IT, Computer Science, or a related field.

1-3 Yrs of experience in digital marketing, SEO, and content management systems.

Strong working knowledge of Google Analytics, PPC campaign management, and digital media channels.

Solid technical understanding of website infrastructure and digital marketing metrics.