PPC Specialist

Manage, scale, and optimize multi-market Google AdWords and Microsoft/Bing Ads search and display campaigns.

Conduct extensive keyword research, competitor ad analysis, negative keyword pruning, and bid management.

Analyze search algorithm trends, ad rank factors, and quality scores to maximize impression share and conversions.

Handle end-to-end campaign project management, from creative setup and budget allocation to post-campaign reviews.

A/B test ad copies, headlines, and call-to-actions (CTAs) to boost click-through rates (CTR) and conversion rates.

Generate recurring performance reports detailing ad spend efficiency, conversion trends, and ROAS.

Bachelor's degree in Marketing, Information Technology, Business Administration, or a related stream.

1–3 Yrs of core experience in managing and optimizing paid search campaigns on Google Ads and Bing Ads.

Strong grasp of search engine advertising algorithms, keyword research tools, and bid optimization techniques.

Good project management, time management, and written English communication skills.