Ppc Specialist
Bluvin Solutions Private Limited 4.9
General
Work from Office
1
Any
Not Required
No
Job Description
Design, launch, and manage performance-driven PPC campaigns across Google Ads and Facebook Ads platforms.
Drive targeted lead generation and optimize conversion funnels to maximize ROAS and overall campaign ROI.
Manage paid media metrics closely, focusing on reducing CPL (Cost Per Lead) and CAC (Customer Acquisition Cost).
Execute conversion rate optimization (CRO) strategies, landing page A/B tests, and custom audience remarketing.
Build advanced audience segmentation, conduct keyword bidding strategies, and optimize search term match types.
Monitor traffic channels and campaign attribution reports via Google Analytics to deliver actionable performance insights.
Qualifications
Bachelor's or Master's degree in Marketing, Business Analytics, Computer Applications, or related fields.
3-5 Yrs of proven experience as a PPC Specialist / Performance Marketer.
In-depth expertise in Google Ads, Meta/Facebook Ads, Google Analytics, remarketing, and audience segmentation.
Strong analytical, data interpretation, and conversion rate optimization (CRO) skills.