Ppc Specialist

Lead multi-channel paid acquisition strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and Bing Ads.

Formulate and execute full-funnel B2B/B2C digital advertising campaigns to drive quality enterprise inbound leads and pipeline growth.

Allocate and manage large advertising budgets while ensuring optimal cost per acquisition and positive return on investment.

Set up tracking pixels, UTM governance, conversion tags, and event funnels to ensure precise data attribution.

Coordinate with creative copywriters and UI designers to develop compelling ad creatives and dedicated landing pages.

Maintain consolidated multi-platform analytics dashboards and present strategic campaign roadmaps to stakeholders.

Bachelor's or Master's degree in Marketing, Business Administration, Computer Science, or equivalent discipline.

3–5 Yrs of high-impact experience managing large-scale, multi-platform PPC advertising campaigns.

Proven track record across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads in driving enterprise pipeline.

Advanced analytical mindset with extensive expertise in data tracking, web analytics, and funnel optimization.