Performance Marketing Manager

Lead the customer acquisition strategy and digital outreach architectures tailored explicitly for the Study Abroad Vertical.
Formulate and deploy high-performance search and tracking frameworks leveraging specialized Google Ads accounts.
Design, test, and scale targeted global demographic acquisition models using Meta Ads infrastructure grids.
Conduct extensive data diagnostics to optimize modern Paid Marketing pipelines, budget bounds, and enrollment rates.
Execute structured multi-tier Management reviews to check cost parameters and eliminate structural campaign inefficiencies.
Review cross-departmental marketing assets systematically to ensure brand consistency across dynamic landing pages.
Maintain comprehensive campaign summaries, lead validation proof indices, and monthly ROI records.

Bachelors / Masters degree in Marketing or a related field stream with strong analytical properties highlighted.
3–5 Yrs of professional experience operating successfully within educational marketing, lead generation, or consultative tracks.
Direct, verifiable history configuring cross-border digital pipelines, managing heavy media budgets, and optimizing ads.
Solid conceptual command over digital channel metrics, lead distribution frameworks, and marketing funnels.
Exceptional structural problem-solving capabilities paired with clear verbal reporting and technical documentation habits.