Performance Marketing Executive

Execute and manage Pay-Per-Click (PPC) and paid social campaigns on Google Ads, Meta Ads, and LinkedIn Ads.

Drive targeted lead generation campaigns aimed at acquiring high-quality B2B and B2C client prospects.

Perform A/B testing on ad creatives, audience targeting sets, and landing page elements to improve click-through rates.

Monitor daily campaign metrics, budget allocations, bid management, and cost-per-lead (CPL) benchmarks.

Collaborate with graphic designers and content teams to build high-converting ad assets and copy.

Maintain detailed PPC performance trackers, lead conversion reports, and campaign ROI summaries.

Bachelor's degree in Marketing, Advertising, Business Administration, or related disciplines.

1–3 Yrs of hands-on experience managing Google, Meta, and LinkedIn ad campaigns.

Proven track record in performance marketing, PPC lead generation, and campaign budget optimization.

Hybrid work arrangement capability in Gurugram.