Performance Marketing Executive

Design, setup, and manage paid acquisition campaigns across Google Ads (AdWords) and Meta platforms (Facebook Ads).

Execute Search Engine Optimization (SEO) strategies to complement paid media initiatives and drive organic lead growth.

Monitor ad spent budgets, analyze return on ad spend (ROAS), and optimize CPC/CPA metrics.

Perform keyword research, ad copy creation, and landing page optimization to boost conversion rates.

Analyze campaign performance using web analytics tools to identify conversion drop-offs and ROI enhancement opportunities.

Maintain complete campaign performance logs, monthly ad spend tracking, and ROI analysis dashboards.

Bachelor's degree in Marketing, Business, Communications, or IT-related fields.

1–3 Yrs of experience in SEO and Paid Media (Google Ads & Meta Ads).

Strong technical proficiency in Google AdWords, Facebook Ads Manager, SEO audit tools, and performance tracking.